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THE 101 TOP B2B MARKETING INFLUENCERS OF 2022 Deidre Hudson Janet Jasiwal Grant Johnson CMO | Payability VP of Global Marketing CMO | Emburse CMO Super Power | Cloudbeds CMO Super Power Using data to fuel the art + science CMO Super Power Building brand & driving of marketing. Scalable global marketing. demand together. Deidre is a data-driven marketing Janet is a CMO and Senior Grant, a 4X CMO, is a growth leader with 20+ years of Technology Marketing Executive accelerator and value creator experience in the B2B, SaaS, with a record of high-performing with a record of more than and FinTech industries. She’s marketing achievements, doubling revenues, building skilled in demand generation, including successful re-brands, high-performance teams, and ABM, storytelling, and pipeline B2B product launches, expansion transforming businesses from acceleration. She’s known as a to new regions and markets, early-stage companies to multi- “roll-up your sleeves” builder and leading company growth billion-dollar enterprises, including: specializing in building holistic initiatives. With more than 20 years Emburse, Cylance, Kofax, and marketing functions. She has of marketing experience, Janet more. He’s been a key executive worked with companies ranging understands how to build and that drives growth, acquisition from $1M to $5B in revenue and shape global marketing strategies and integration, and liquidity built demand generation engines to maximize results. She is skilled events valued at $10+ billion. He across multiple verticals targeting in crafting go-to-market strategies, has expertise in SaaS, Fintech, SMBs, mid-market, and enterprise demand generation, marketing Payments, CRM, Cybersecurity, CX, segments, giving her a unique communication, and more. Janet Workflow, Process Automation, perspective on how to build, has held senior marketing roles at Verticals, SMB, Mid-market & convert and optimize pipeline. She companies including Cloudbeds, Enterprise markets. Grant also leads with empathy and is a strong IBM Tealeaf, and eBay. She has mentors heads of marketing and team builder, making measurable earned a bachelor’s degree from writes a best practices blog for contributions to company culture UC Berkeley and an MBA at CMOs at www.cmomentor.com. and employee satisfaction. Carnegie Mellon University. 17

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