Visual Elements Logo 1.02 The American Airlines logo is the signature of the new American identity. It is modern and simple, yet instantly recognizable. Because it is such a highly visible brand asset, it is vital that it is always applied consistently in whatever kind of advertisement it appears. The full American Airlines logotype with Flight Symbol is the only variation of the logo permitted to appear on paid advertisements. Do not use the abbreviated American logo for paid ads. The horizontal, positive logo is the preferred logo to use on all ads. The vertical, stacked logo can also be used, but only if it increases legibility in out-of-home or digital environments. © American Airlines, 2015 Advertising Guidelines, v 3.0