Visual Elements Rule of Thirds 1.05 To ensure logo placement is consistent across print executions, a rule of thirds should be applied to each layout. The rule of thirds is a simple, but effective grid that when applied to a layout helps maintain consistent and proportional elements. The rule of thirds is based on a three- column by three-row layout grid. Always place the logo in the far right column of the page. By applying this rule to guide logo placement, we will also maintain a healthy minimum size while reinforcing the momentum of the logo. For a multiple page spread, the rule of thirds makes the logo disproportionately small. Instead, use a two-row grid which will enlarge the logo to half the width of the page. Refer to the example on 2.04. One – Third © American Airlines, 2015 Advertising Guidelines, v 3.0