Visual Elements Logo Clearspace 1.03 To protect the clarity and visual integrity of the logo, always maintain proper clearspace around it. This prevents the logo from getting crowded by images, text or other graphics, which can lessen its impact and its visibility. The minimum clearspace is derived from X, which is measured as the height of the Flight Symbol. Clearspace should always be a minimum of 1X on the left and right sides of the horizontal logo while the top and bottom space measures .5X or ½ X. Clearspace requirements are the same for all horizontal variations. © American Airlines, 2015 Advertising Guidelines, v 3.0