Visual Elements Video End Frames 1.31 When the end frame of a video features a URL, it always appears lowercase (e.g., aa.com/xxxx). Proper placement of the URL, oneworld logo and any hashtag is illustrated in Animation One or Animation Two. Specifications for exact placement differ based on screen size. However, this placement is designed to accommodate center–cut TV safety margins. #newamerican aa.com/newamerican aa.com/newamerican #newamerican The diagram in Animation Three demonstrates where the full logo Animation One Animation Two fades in over the image, along with the proper placement of the URL and oneworld logo. End frames do not have to follow rule of thirds and other scaling guidelines. aa.com/newamerican aa.com/newamerican Animation Three © American Airlines, 2015 Advertising Guidelines, v 3.0