Visual Elements Legal Copy 1.16 Legal copy should not detract from Legal When possible legal copy the main image of an ad and should should align with the center be as inconspicuous as possible. Legal copy should be AA Light Gray or AA Gray. It should only be reversed in white if of the oneworld logo and Legal copy is vertically aligned with the it is totally illegible in gray. It should also be a minimum type size of 5 pts or the legal placed flush left in the ad. center of the oneworld logo and placed type size required by region/country. flush left at the bottom of the ad. It's also allowed to run up the side of an ad if it is . e g a short and would detract from the image. m e i h m t o In some cases, the legal copy may r s f t need to meet specified standards of c a r t a printer or format. An example of e d d this is printing on newsprint or on n t a r o a digital display. In these instances, h s s AA Dark Gray is acceptable. t i f i d i d In instances where the legal copy is n a f a e o longer than 3 lines or interferes with d i e s important aspects of the image, it h is permissible to place the legal in p t n u u a white frame under the image. o r Legal copy should be AA Light Gray, AA Gray or reversed in White. d t e It should also be a minimum type size of 5 pts. w o l When the legal is placed in white frame, l o a s the oneworld logo should remain on the l s a l i a image, separated from the legal copy. g e L See page 1.22 for reference. American Airlines, aa.com and Flight Symbol logo are marks of American Airlines Inc. oneworld is a mark of the oneworld Alliance. LLC 2013 American Airlines Inc. All rights reserved American Airlines, aa.com and Flight Symbol logo are marks of American Airlines Inc. oneworld is a mark of the oneworld Alliance. LLC 2013 American Airlines Inc. All rights reserved Legal on White Vertical © American Airlines, 2015 Advertising Guidelines, v 3.0