Elements Applied Print Spread 2.05 When creating a spread, each page should use its own grid. The logo is always located at the top right of the spread. For a multiple page spread, the rule of thirds makes the logo disproportionately small. Instead, use a two-row grid which will enlarge the logo to half the width of the page. Headlines and body copy are set in AA Dark Gray and in this example Get a good fl ight’s sleep. flush left. With the most lie-fl at seats between NY and London. Subheads are set in sentence case Find your dream fl ight and leave behind the city that never sleeps. With American Airlines and our partner British Airways, you’ll enjoy for magazine and other longer view the convenience of more fl ights and the comfort of more lie-fl at mediums. Type is in AA Dark Gray and seats from New York to London than any other airline alliance. in this example flush left. The image has been retouched to create an open space for American Airlines and the Flight Symbol logo are marks of American Airlines, Inc. oneworld is a mark of the oneworld the typography. alliance, LLC. © 2014 American Airlines, Inc. All rights reserved. 5 5 oneworld logo is aligned according to the American logo. © American Airlines, 2015 Advertising Guidelines, v 3.0