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Elements Applied Joint Business Print 2.02 Basic print advertising uses four of the foundation elements. In this example, they are aligned on a rule of thirds grid. The logo is always located at the top right of the layout. Headlines and body copy are set in Some things you can AA Dark Gray and in this example only see in New York. flush left. Now, it’s easier than ever to see America for yourself. The image has been retouched Along with our partners, Iberia and British Airways, we fly direct to many great cities throughout the U.S. And with to create an open space for daily, direct service to New York, we can help you find the typography. he best the city has to offer. Book now on oneworld JB lockup is aligned in the white frame according to the American logo. See page 1.18 for reference. American Airlines, and the Flight Symbol logo are marks of American Airlines, Inc. oneworld is a mark of the oneworld Alliance, LLC. © 2013 American Airlines, Inc. All rights reserved. © American Airlines, 2015 Advertising Guidelines, v 3.0

American Airlines Brand Book - Page 47 American Airlines Brand Book Page 46 Page 48