Visual Elements Online Price Point – Panes 1.26 All price points must align to approved standards. Spacing between lines of the template will need to tighten to fit within the Panes template. Follow these rules to ensure all price point advertising will appear consistently: Headlines should be set in all caps, AmericanSans Light, and colored AA Blue. Subheads are all caps, AmericanSans Medium, and colored AA Blue. Price point headlines should be set in all caps, AmericanSans Light, and colored AA Dark Gray. Price points are set in AmericanSans Light and AA Blue. Price point terms and conditions should be placed in close proximity to the price. CTA copy should be set in all caps, AmericanSans Medium, and white. © American Airlines, 2015 Advertising Guidelines, v 3.0