Elements Applied Reversed Elements 2.03 Basic print advertising uses four of the foundation elements. In this example, they are aligned on a rule of thirds grid. The logo is always located at the top right of the layout. Headlines and body copy are We’re not just fans. reversed in white and, in this We’re turbofans. example, flush left. We’re proud to support the Dallas The image has been retouched Cowboys, because we love football. to create an open space for After all, we make more than 3,400 touchdowns every day. the typography. oneworld logo is aligned according to the American logo. AmericanAirlines and the Flight Symbol logo are marks of American Airlines, Inc. oneworld is a mark of the oneworld Alliance, LLC. © 2013 American Airlines, Inc. All rights reserved. © American Airlines, 2015 Advertising Guidelines, v 3.0