Visual Elements Colorway Violations 1.09 Images of the sky are very important in American advertising. We want to be sure that the sky imagery we use reflects the sense of optimism and possibility that we embody and enable; all skies should be welcoming and nonthreatening. Don’t use potentially threatening or disquieting sky imagery. Alternatively, do not use images of positive skies that are overly busy. When using an image of sky that is of medium value, do not use the version of the logo that has insufficient contrast in the beak of the Flight Symbol. In Do not use busy images of clouds. Do not use threatening images of clouds. these instances, the Alternate Beak version of the logo should be used (see Page 1.08). Also, the shade of blue in the sky should be sufficiently different from the shade of blue used in the top half of the Flight Symbol. The Flight Symbol must have sufficient contrast from the The Flight Symbol must have sufficient contrast from the background, otherwise the Alt. Beak lockup should be used. background, otherwise the Alt. Beak lockup should be used. © American Airlines, 2015 Advertising Guidelines, v 3.0