Elements Applied Out -of-Home 2.07 Vertical out-of-home advertising uses the nine elements shown on the previous page (2.06) with the exception of using a more 9 vertical version of the tail shown here. Wi-Fi? 5 Why, yes. WI-FI ON OVER 825 PLANES. 6 Due to the irregular size and placement of out- of -home advertising, please be mindful and take into consideration an ad's context when selecting 8 #GoingForGreat 7 imagery and typography in layouts. If airplane images are used, they should not be flying ‘into’ anything, whether a bus or a building etc. © American Airlines, 2015 Advertising Guidelines, v 3.0