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Elements Applied Introduction 2.0 This section demonstrates how the visual elements work together and shows how each element should be applied. The following examples of print, out-of-home, digital, mobile, tablet advertising, and transactional communications demonstrate the flexibility these guidelines allow while maintaining branding consistently across touch points. Please refer to these examples and use them as future reference. © American Airlines, 2015 Advertising Guidelines, v.3.0

American Airlines Brand Book - Page 45 American Airlines Brand Book Page 44 Page 46