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Store Exterior, Apple Channel Signature On store exteriors, use only the two-line version of the Apple channel signature except in regions where a two-line signature configuration is not available. The signature can appear in all-black or all-white. For above-entrance storefronts or fascias, the two-line signature should be used at a ratio of 50 percent of the cap height of the reseller logotype, not to exceed a height of 400 mm or be less than 100 mm. If the channel signature is placed on a lower storefront near eye level, use the signature at 100 mm in height. These signature size requirements provide optimum visibility for a wide variety of storefronts. Do not use any other signature configurations or sizes on store exteriors. If your store exterior does not conform to these signature size requirements, plan to bring it into compliance whenever a facade refresh is implemented. Black two-line signature White two-line signature 50% High facade: 200 mm High facade: 250 mm High facade: 200 mm of reseller Low facade: 100 mm Low facade: 100 mm logotype Low facade: 100 mm cap height Above entrance High facade: 250 mm 100 mm Low facade: 100 mm Eye level In regions where a two-line signature configuration is not available, a one-line signature configuration can be used on store exteriors. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 37

Apple Brand Book - Page 37 Apple Brand Book Page 36 Page 38

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