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Typography The Apple corporate font Apple uses a modified version of the Myriad font called Myriad Set Pro in Apple marketing materials. Myriad Set Pro should be used only in marketing materials and presentations provided to you by Apple. It cannot be used in your own or a third party’s marketing materials or presentations. Do not imitate Apple typography by using any version of Myriad in your communications. MacBook Air MacBook Air Reseller Headline Reseller Headline Subhead Subhead Use your company’s fonts in Apple-related Do not imitate the typographic style of communications and in-store displays. Apple communications. Emphasizing your company’s identity creates a stronger customer experience and helps avoid confusion. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 11

Apple Brand Book - Page 11 Apple Brand Book Page 10 Page 12

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