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Using Apple Authorizations in Text Referring to your Apple authorization in text On web pages, printed materials, and other communications that describe your company’s capabilities, you can refer to your Apple authorization in text. In body copy and headlines, include the name Apple along with your authorization or certification; for example, Apple Authorized Reseller, Apple Authorized Service Provider, or Apple Certified Associate. Capitalize each word in your authorization or certification—treat it as a title. Correct is an Apple Authorized Reseller located in the city center. Incorrect is an Apple authorized reseller located in the city center. Typeset your channel authorization or certification in the same font and style as the surrounding text. Correct is an Apple Authorized Service Provider located in the financial district. Incorrect is an Apple Authorized Service Provider located in the financial district. Use the full title of your authorization. Do not describe it in copy. Correct is an Apple Authorized Service Provider specializing in complete Mac service for the small business community. Incorrect is authorized by Apple to provide complete Mac service. If you have multiple authorizations from Apple, include the name Apple with each authorization. Use the complete name of each authorization. Do not shorten or abbreviate. Correct is an Apple Authorized Reseller and Apple Authorized Service Provider. Incorrect is an Apple Authorized Reseller and Service Provider. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 57

Apple Brand Book - Page 57 Apple Brand Book Page 56 Page 58

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