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Advertising When producing advertisements, follow the instructions provided in the product asset kits on ASW. Use the templates, assets, product messages, and other resources provided on ASW. Whenever an Apple channel signature appears in advertising, it must conform to the color, size, clear space, and other standards shown in these guidelines. When multiple Apple products are shown, do not accompany each product with an Apple channel sig- nature. Instead, show your Apple affiliation by displaying an Apple channel signature near the list or grouping of Apple products. Never use the Apple logo alone to indicate that products are from Apple. If you are an iOS or Mac app developer, follow the instructions provided to developers by Apple and promote your app separately from Apple product advertising. Do not combine your app promotions with Apple product advertising. Advertisements must comply with Apple trademark and credit line requirements; see Apple Trademarks and Credit Lines on pages 61–62. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 21

Apple Brand Book - Page 21 Apple Brand Book Page 20 Page 22

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