Apple Channel Signatures A signature is the combination of the Apple logo with a logotype—a name like “Authorized Reseller” set in specially designed type. Apple channel signatures communicate your relationship to Apple. Always use the correct signature based on your contractual relationship with Apple. Channel affiliates and certified individuals should never allow the Apple logo to stand alone in their communications. The appropriate channel signature can be applied to advertisements, websites, store signs, stationery, and other communications as long as the relationship to Apple is not obscured or distorted. The Apple channel signature must always be smaller than your business or store identity and placed in a layout position that is secondary to that identity. Never use an Apple channel signature in place of your business or store identity. It is preferred that you use only one Apple signature on each page or surface of a com- munication where Apple products are shown and the reseller identity is displayed. If you have multiple authorizations from Apple, select the signature that is most clearly related to the communication’s content. For example, an Apple Authorized Reseller may also be an Apple Authorized Education Reseller and an Apple Authorized Service Provider. If the communication is targeted to the education market, use only the Authorized Education Reseller signature. If the communication features training capabilities, use only the Authorized Service Provider signature. If you are listing multiple Apple authorizations on a web page describing your company’s capabilities, follow the guidelines in Displaying Multiple Apple Authorizations on page 13. Apple channel signature configurations The basic Apple signature configurations are shown below. Always use one of these approved configurations on your communications. Signature artwork is provided on ASW. Do not alter the artwork. One-line signature Two-line signature Certification signature with descriptor Apple certifications are awarded to qualifying individuals, not businesses. See Apple-Certified Individuals on page 29. Some certifications include a descriptor in smaller type. Use only the artwork provided by Apple. In some regions, localized Apple channel signatures are offered only in limited configurations due to differences in translation length. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 7