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Reseller Websites Your website should have its own look and feel and should not copy the Apple website at www.apple.com. Approved product information and marketing tools for resellers are provided on ASW. Do not use images or other graphic elements obtained from www.apple.com. Proprietary images and graphics used on Apple’s website include but are not limited to Cascading Style Sheets, “buy now” buttons, background images, lifestyle photography, product icons and images, and navigational elements, particularly those with design effects that are strongly associated with Apple’s online presence and constitute Apple’s intellectual property. Do not transfer or imitate images or effects on www.apple.com. Do not use Apple’s proprietary font, Myriad Set Pro, on your website; see Typography on page 11. Placing the Apple channel signature on your website The Apple channel signature can be placed on web headers. The signature must never overpower the reseller identity in size or placement; see Using the Apple Channel Signature on Headers on page 15. Separate the signature from the reseller identity. The signature must conform to the color, size, clear space, and other graphic standards in these guidelines. Here are points to watch for when using your Apple channel signature on the web: • Do not place the signature on a visually cluttered or patterned background. • Do not make the signature transparent. • Do not rotate or animate the signature. • Maintain appropriate clear space around the signature; see Minimum Clear Space and Minimum Size on page 10. • Do not use an Apple logo alone. Always use a channel signature. The Apple channel signature can be placed in the header or below the reseller identity at the top of the page; see Using the Apple Channel Signature on Headers on page 15. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 17

Apple Brand Book - Page 17 Apple Brand Book Page 16 Page 18

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