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Naming and Identity Practices Apple trademarks and trade dress cannot be used in channel affiliate store or company names, web or social media site names, service names, or signage. Examples include the following: • Channel affiliate store names and company names cannot contain the names Apple, Mac, iPad, iPhone, iPod, Pod, or any other Apple trademarks (unless expressly authorized under separate license). • Channel affiliate locations may not use Apple-branded icons, terms associated with Apple-branded icons, or trade names developed for use exclusively by Apple Store locations, including the following: – Apple in conjunction with Camp (Apple Camp) – Apple in conjunction with Genius (Apple Genius) – Genius Bar – Mac in conjunction with Genius (Mac Genius) – One to One – Personal Shopping • Channel-affiliated store or marketing program logos cannot incorporate the Apple logo or any design containing an apple or detached leaf element. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 36

Apple Brand Book - Page 36 Apple Brand Book Page 35 Page 37

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