Using Apple Assets For complete information on using Apple product assets, refer to the product asset kits available on ASW. Apple product photography Every aspect of Apple product photography, from framing and composition to lighting and camera angle, is carefully controlled by Apple. Use only current product photos designated for use by Apple resellers and available on ASW. Do not use Apple’s lifestyle or other promotional images. Never download or copy an image from Apple’s website at www.apple.com, and do not use Apple PR photos from www.apple.com/pr. Resellers cannot produce their own photos of Apple products for use in their customer communications, including advertising and PR. Use only the photos provided by Apple in the product asset kits. Using Apple product photos Follow these guidelines when using Apple product photos: • Use only the product photos provided on ASW. • Do not alter Apple product photos or add type, violators, or other graphics. • Do not animate or enhance Apple product photos. • Use only the screenshots provided by Apple; do not alter them or create your own screens. • Do not place an Apple product image on a busy or textured background. Image size and resolution The resolution of Apple-provided assets is not sufficient for use in large-format graphics such as large-scale posters, window displays, or wall graphics (which generally display photos over 20 inches in height). Apple assets are designed to be used at the size provided, and can usually be reduced or enlarged no more than 10 percent to maintain high image resolution. Always check your Apple images carefully to make sure they render clearly and at high resolution in your communication medium. Contact your Apple representative if you require high-resolution images for use at large sizes. Marketing messages You can use Apple marketing messages that are provided as part of the product asset kits on ASW. If Apple-provided copy is included as part of an Apple asset, do not alter it in any way. You can develop your own marketing messages that are specific to your business. Use the tone and style of your company’s communications; do not imitate Apple. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 31