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Store Interior, Communications Point-of-sale assets from Apple Apple provides channel affiliates with a variety of point-of-sale (POS) materials. These items may include banners, posters, brochures, and promotional merchandise. Always use the materials as provided; do not alter them in any way. Do not reuse design or text elements from these materials in your communications. Do not copy the layout of Apple communications when designing your own communications. Never use images or marketing layouts from Apple’s website at www.apple.com. When a new product is released, it is the affiliate’s responsibility to remove previous products and outdated marketing materials from the retail area. Do not display outdated graphics. See Refresh Apple Assets on page 32. You can display an Apple logo alone only if it has been provided by Apple as part of an Apple-produced POS display. Do not add a channel signature to a POS item that already includes an Apple logo. There can be only one Apple logo in a communication. Never place an Apple logo in your own communications. Instead, use your Apple channel signature. In some regions, Apple provides custom display fixtures. These fixtures are reserved for the display of specific Apple products. Products from another company cannot be displayed in Apple-provided custom fixtures. The only exception is third-party accessories that are directly related to the Apple product on display. Store posters Store posters designed by the channel affiliate should focus on the reseller identity and clarify its value proposition. You can complement your interior displays with Apple- provided posters, but make sure the Apple-provided posters are not confused with reseller graphics. Apple-provided posters can be placed beside reseller messages, but they cannot be incorporated into the layout of those messages. Product presentation Product presentation and merchandising guidelines available on ASW provide informa- tion on creating product-specific displays. To complement product merchandising, resellers can create their own POS product and pricing signs using the asset kits provided on ASW. Product features Pricing Product features Pricing Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 51

Apple Brand Book - Page 51 Apple Brand Book Page 50 Page 52

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