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Store Exterior, Nonconforming Signs Sometimes exterior signage requires a variance from local building codes or does not conform to standard sign practices. Here are some examples that may require a nonconforming sign solution: • Building codes may restrict signage to protect historic buildings. • Historic shopping districts may prohibit certain types of signs. • Design guidelines in local retail zones may require all stores to comply with a particular sign style, color, or material. • Multi-tenant buildings may require compliance with the building’s sign style. • The building shape may be unusual. • The area available for primary signage may be an unusual shape or size. • Sign visibility may be obstructed. • Primary flow of pedestrian or street traffic may make the sign difficult to see. If you have questions when planning a nonconforming sign, contact your Apple representative for assistance. Include a description of the sign location and list any requirements that must be met. Provide a complete overview including drawings and photos of the proposed site. Make sure you have received permission from local building authorities before proceeding with a nonconforming sign solution. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 46

Apple Brand Book - Page 46 Apple Brand Book Page 45 Page 47

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