Store Interior, Multi-brand Concessions Signage Some channel affiliate interior retail spaces are organized with multi-brand concessions, displaying all products from each brand in a dedicated space. Usually these spaces are defined by brand signage in consecutive, equal-size displays. A specially designed channel signature is available for use only in multi-brand concession displays; see Store Interior, Multi-brand Concessions Signature on page 53. Use only one multi-brand signature on a concession. Size the signature so that the Apple logo within the signature is either 200 mm high on headers or 100 mm high on surfaces at or below eye level. The signature should be made with materials that match the other brands on display. The Apple identity should not stand out. For example, do not illuminate the Apple signature unless the other brands are also illuminated. Headers On headers, use the multi-brand concessions signature with the Apple logo in the signature sized at 200 mm high. Eye level and lower When brand signage is placed at eye level or lower, use the multi-brand concessions signature with the Apple logo in the signature sized at 100 mm high. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 52