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Apple-Certified Individuals Certifications are granted to individuals, not companies or businesses. Use of the Apple certification signature indicates that an individual’s capabilities have been certified by Apple. Certification signatures can be used only on personal communications such as business cards, name badges, or an individual’s professional biography. If certified individuals are employed by a company, their Apple certification signature cannot appear on general company communications including advertisements, brochures, or online promotions. Instead, the company can refer to its employees’ capabilities in text, using a statement such as “We employ technicians certified in the service and repair of Apple products.” Correctly identify certified individuals’ capabilities. Sometimes a company creates web pages, newsletters, or other information with the biographies of individual employees that feature their capabilities. An Apple certification signature can accompany the related content on these communications. Business card Certification signatures are granted to individuals and must be used only in communications directly representing that individual, such as the business card shown here. Do not use certification signatures to represent a company. Use the correct signature to represent your Apple certification. To display multiple certifications, see Displaying Multiple Apple Authorizations on page 13. Email At the end of an email, refer to your Apple Do not include an Apple certification signature certifications in text only. at the end of your email. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 29

Apple Brand Book - Page 29 Apple Brand Book Page 28 Page 30

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