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Using Apple Product Names Apple product names must appear exactly as shown on the Apple Trademark List at http:// www.apple.com/legal/intellectual-property/trademark/appletmlist.html. For example, when using the name iPhone, iPad, or iPod touch in headlines or text, always typeset iPhone, iPad, or iPod touch with a lowercase i and an uppercase P followed by lowercase letters. Always set touch with a lowercase t. The names iPhone, iPad, and iPod touch should start with a lowercase i even when they are the first word in a sentence, paragraph, or title. Mac is always typeset with an uppercase M followed by lowercase letters. In the name Mac mini, the word mini is all lowercase. Do not refer to Apple devices generically as “smartphones” or “tablets.” Use the product names. Do not translate iPhone, iPad, iPod touch, Mac, or any other Apple trademark. Always set Apple trademarks in English, even when they appear within text in a language other than English. Do not transliterate an Apple trademark or render it phonetically. For example, do not display a trademark in katakana in Japanese. Use the correct trademark symbols and credit lines for the Apple trademarks used in your communications. See Trademark symbols and credit lines on page 62. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 59

Apple Brand Book - Page 59 Apple Brand Book Page 58 Page 60

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