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Stationery Your Apple channel signature can appear on stationery items, including letterhead, business cards, notepads, and folders. An Apple channel signature cannot be printed on envelopes. The signature must be accompanied by your store or business identity and cannot take the place of that identity. Follow the graphic standards in Using Apple Channel Signatures on pages 7–27. The signature must be smaller than your company or store identity. A rule of thumb is that the Apple channel signature can be no more than one-half the height of your store identity and no less than the minimum size shown on page 10. The signature must be placed in a secondary position on the stationery layouts, such as the lower edge of the item. Do not imitate Apple typography on your stationery by using a Myriad font. Use your company’s own font and layout style. Never place an Apple logo alone on a stationery item. Always use your Apple channel signature along with your company or store identity. Business card Letterhead Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 27

Apple Brand Book - Page 27 Apple Brand Book Page 26 Page 28

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