Store Interior, Multi-brand Concessions Signature A specially designed Apple channel signature is available for use only on multi-brand concession displays. Never use this version of the Apple channel signature on other reseller communications. It is designed to be used exclusively on multi-brand concessions. Do not use this signature in a single-brand space or a space that is organized by product category rather than brand. Never use the Apple logo alone. Always include your reseller designation as part of the signature artwork. The signature can be shown only in all-black or all-white. Never place the signature on a visually cluttered or patterned background. If you have questions about multi-brand concessions, contact your Apple representative. All-black signature Size and minimum clear space The minimum clear space around the signature is equal to one-half the height of the Apple logo. To create the greatest impact, allow even more space around your signature. Do not allow other graphic or architectural elements to enter the minimum clear space area. Size the multi-brand concessions All-white signature signature with the Apple logo at 200 mm or 100 mm in height; see Store Interior, Multi-brand Concessions Signage on page 52. Do not display the signature at any other size. Avoid mistakes Never use the signature designed for multi- brand concessions on any other reseller communications. It is for use exclusively on multi-brand concessions signage. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 53