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Refresh Apple Assets Do not display outdated graphics. You are required by Apple to comply with the most up-to-date graphic standards and use current Apple-provided assets available on ASW. In addition, using older graphics may suggest to customers that you offer outdated products. It is a well-known retail phenomenon that refreshing a store’s graphics increases sales. Do not alter or distort Apple product photos in any way. Do not omit portions or use a cropped photograph of Apple products unless it is provided by Apple. Apple’s image as a forward-thinking company depends on keeping products and communications current. For example, Apple no longer uses a “glass” logo or the Garamond font, and the rainbow-striped Apple logo has been obsolete for over 15 years. Do not display historic graphics in your store. Do not donate or sell older graphics. Resellers cannot transfer, donate, or sell Apple assets to any individual, party, or organization. If you have questions, contact your Apple representative. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 32

Apple Brand Book - Page 32 Apple Brand Book Page 31 Page 33

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