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Avoid Mistakes When Using Apple Product Photos Type Backgrounds Do not place type or graphics on an Apple Do not place Apple product photos on a busy, product photo. multicolored, or cluttered background. Type is Helvetica Neue Violators Multiple photos Never place a violator on an Apple product When multiple photos accompany product image. Violators and other graphics can be lists, select a consistent solid white or solid black placed beside a product image or described in background to make it easier for customers to text. Do not crowd Apple product images. clearly see the products. Available NOW at RESELLER Screen images Image size and resolution Never replace the screen images provided as Use images at a size that displays clearly and part of Apple assets. Use Apple product photos with high resolution. The image shown above with the screen images provided. If you are demonstrates the blurriness that occurs when also an application developer enrolled in the an image is displayed at a size that is too large Apple Developer Program, do not display your for the digital resolution of the photo. app in an Apple product promotion. Follow the instructions provided to developers by Apple and promote your app separately from Apple product promotions. Apple Identity Guidelines for Channel Affiliates and Apple-Certiļ¬ed Individuals August 2016 33

Apple Brand Book - Page 33 Apple Brand Book Page 32 Page 34

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