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Store Interior, Avoid Fixture Mistakes Apple’s proprietary store identity is expressed in the Apple Store, Apple Premium Reseller stores, Apple Shop Program stores, and other Apple-branded channel programs. Channel affiliate stores cannot use fixture forms developed exclusively for these Apple programs. The elements of the Apple Premium Reseller proprietary fixture systems shown below cannot be replicated in a channel affiliate store. Do not use these Apple proprietary elements: Round table in white Fine line oak flooring Parsons table in natural maple Parsons table in oak Product table in natural maple Inline gondola in black/maple Inline table in black/maple Consultation bar in maple with black stools Inline free-standing fixtures Free-standing wall in Free-standing wall in in maple/stainless steel maple/stainless steel maple/stainless steel Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals August 2016 49

Apple Brand Book - Page 49 Apple Brand Book Page 48 Page 50

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