Capture and convert demand with interactive content.
Gate the assets buyers want, put your calendar inside them, and see which pages every lead read before the first call.
Tidewell
The 2027 Pipeline Report
What 1,200 B2B buyers read before they talk to sales
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Emailmaya.okafor@harborpine.example
Full nameMaya Okafor
Company nameHarbor & Pine
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Leads1,248
The 2027 Pipeline Report
- MOMaya OkaforHarbor & PineJust now
- TBTom BrandtKesteven Freight12 min ago
- LWLena WardNorthgate Clinics1 hour ago
- RMRavi MenonAltamira BankYesterday
More than 1,000 customers publish interactive content with RELAYTO
Trusted by teams at
Content that fills the pipeline
Demand gen, ABM and growth teams publish the same assets for different jobs. Each gets its own way to turn reading into revenue.

- The report behind a gate
- Two fields, then the report
- A named lead as they read
Demand generation
Gate the report everyone wants. Every reader arrives as a named lead, with the pages they read.

- A page for each account
- The buying committee
- A meeting booked in the page
Account-based marketing
A microsite for each target account, your calendar inside it, and every stakeholder who opened it.

- Drafted from a prompt
- In your brand, on every phone
- The form built in
Growth and campaign marketing
Campaign landing pages drafted from a prompt, in your brand, with the form built in.
From the content you make to pipeline you can see
Bring the ebooks, webinars and case studies you already publish. RELAYTO puts the gate, the form and the calendar inside them and tells you who read what.
What you bring
- Thought leadership
- Webinars and training
- On-demand demos
- Case studies
- Sales collateral
- Ebooks and reports
- Infographics
- Interactivity StudioMake your PDFs interactiveEmail gates, forms, booking calendars and calls-to-action inside every asset.
- AI BuilderOn-brand microsites from a briefCampaign landing pages and microsites drafted from a prompt, in your brand.
- Content ExperienceDocuments that read aloud and answer questionsReports and ebooks that read well on any phone, with AI answers cited to the page.
- HubsDigital sales rooms and portalsBranded resource libraries where buyers find the next asset for themselves.
- AnalyticsSee who read what, page by pageEvery named lead, the assets they opened and the time on each page.
- PDF to WebPDFs and decks as web pagesThe ebooks, webinars and decks you already have, remixed into new interactive assets.
A landing page from a prompt
Describe the campaign and give AI Builder your website. It drafts the landing page in your colours, fonts and logo, ready the same afternoon.
Your brand, from your URL
Colours, fonts and logo come from the site you already have.
Written from your content
Upload the report or the webinar deck and the page is drafted from it.
Refine in chat, edit anything
Ask for a shorter headline or a new section, then change any word yourself.
Built withAI Builder
TidewellResearchPlatformBook a demo
What B2B buyers read before they talk to sales
The 2027 Pipeline Report, from 1,200 buyer interviews.
Work email
Company
Get the report
- 71%read pricing pages twice
- 9 minaverage time on a report
- 4colleagues per buying group
Refine with chat
A landing page for our 2027 Pipeline Report. Lead with the three findings, gate the full report, and add a button to book a demo.
yourcompany.comAa
Done. I took your colours, fonts and logo from yourcompany.com and drafted the page from the report: a hero, three findings, the form and the booking button.
Ask for a change…
The calendar inside the content
A button in the case study opens your booking calendar over the page. The reader picks a time without leaving what convinced them.
Book in the page
Any call-to-action can open your calendar, a form or a video on top of the page.
Ask in the page
A “Contact me” button opens a short form, and the inquiry comes straight to you.
Every answer kept
Form submissions are stored, emailed to your team and forwarded to the app you choose.
- The case study stays open behind it
- Your own booking calendar, as it is
- The reader books in two steps
Built withInteractivity Studio

A research library that answers buyers
Publish your reports in one branded hub. Buyers ask it questions, get answers cited to the page, and keep reading.
- Every report in one library
- A buyer’s question, in their words
- Answered from the report, page cited
Built withHubsContent Experience

Know who is in market before they raise a hand
Every named lead comes with a reading history: which assets they opened, which pages they read and how long they stayed. Sales starts from what the buyer cared about.
Maya OkaforHarbor & Pine · maya.okafor@harborpine.exampleLast seen Today, 10:14 AM
Total time spent14m 05s
User journey
TodayThe 2027 Pipeline Report9m 40s
- 10:02 AMCover0m 20s
- 10:03 AMp. 4 · Buyers read before they talk1m 50s
- 10:05 AMp. 9 · Pricing pages, read twice3m 35s
- 10:09 AMp. 12 · Benchmarks by segment2m 45s
- 10:12 AMp. 15 · Methodology1m 10s
Oct 29Case study: Harbor freight, 40 days to close4m 25s
- 4:31 PMp. 2 · The problem1m 05s
- 4:32 PMp. 5 · Results3m 20s
Also from Harbor & Pine
- JSJonas SørensenPricing guideToday
- AKAmara KoleThe 2027 Pipeline ReportOct 30
Every page, every lead
Time on each page of each asset, for every named reader, visit by visit.
The whole buying group
A hub shows which colleagues from the same company opened which assets.
A link for each recipient
Personalized links name the reader before any gate, and can carry the CRM record’s ID.
Built withAnalytics
Works with the stack you run
Leads, form answers and reading history go to your marketing automation and CRM, so scoring and routing use what buyers actually read.
Demand generation, live on RELAYTO
Case studies, research and resource hubs that customers and our own team use to start conversations.
Browse more examplesLead capture your legal team can sign off
Leads are personal data. RELAYTO is SOC 2 Type 2, GDPR and CCPA compliant, and you decide what each gate asks and what readers agree to.
Visit the Trust Center- Your consent wording
- Show your own consent text on the email gate, so every lead opts in on your terms.
- Real addresses only
- Check each email before the content opens, so the list stays clean.
- Gate only what you choose
- Public, email-gated, password-protected or private, asset by asset and hub by hub.
- Your domain, your brand
- White-labelled on your own domain, with single sign-on on Enterprise plans.




A Leader in 14 G2 categories, rated 4.7 from 470+ reviews.
Live before the next campaign
No code and no IT project: most teams publish their first gated asset within a day.
- Day 1
Bring one asset
An ebook, a report, a webinar or a deck, as it is.
- Day 1
Draft the landing page
AI Builder drafts it from a prompt in your brand.
- Day 2
Add the gate and the calendar
Choose what the gate asks and where the booking button goes.
- Launch
Send one link
In ads, emails, social posts and your nurture streams.
Common questions
About gated content, calendars, landing pages and lead data.
What does RELAYTO do for demand generation?
RELAYTO turns ebooks, reports, webinars, case studies and decks into interactive content that captures and qualifies demand. You put an email gate, forms and your booking calendar inside each asset, draft landing pages from a prompt with AI Builder, and see which pages every named lead read.
Can we gate some content and leave the rest open?
Yes. Each experience or hub can be public, email-gated, password-protected or private. An email gate asks for an email and, if you choose, the reader’s name and company, with your own consent wording, and each lead is kept with the asset or hub they opened.
Can buyers book a meeting without leaving the content?
Yes. A call-to-action inside the asset can open your booking calendar, such as HubSpot Meetings, on top of the page, so the reader picks a time without leaving it. RELAYTO’s own case studies book meetings this way.
Does it work with HubSpot, Salesforce, Marketo and Eloqua?
Yes. Leads, form answers and reading history go to your marketing automation and CRM, and personalized links can carry a CRM record’s ID, so each recipient’s reading lines up with their record and their account.
What does page-level engagement tell us?
For every named lead you see each visit, which assets they opened, which pages they read and how long they stayed on each, with their total time. In a hub you also see which colleagues from the same company opened what, so sales can call with the pages the buyer cared about.
Can AI Builder make our campaign landing pages?
Yes. Describe the page and give AI Builder your website address: it takes your colours, fonts and logo from it, drafts the page from the content you upload, and lets you refine it in chat or edit any section before it goes live.
How long does it take to launch?
Most teams publish their first gated asset within a day, with no code and no IT project. You bring the content you already have, and you approve every page before it goes live.
Ready for next quarter’s pipeline?
See one of your own assets gated, with your calendar inside and every lead’s reading, in one demo.





