TABLE OF CONTENTS THEHONEYWELLBRAND HONEYWELL’S BRAND PROMISE OURMODIFIEDMASTERBRANDARCHITECTURE BUILDINGTHEHONEYWELLBRAND INITIATIVES & BEHAVIORS A FOUNDATION FOR OUR COMMUNICATIONS THEHONEYWELLLOGO THEGLOBALARC OUR TYPOGRAPHIC SYSTEM HOW WE USE TYPOGRAPHY OUR COLOR SYSTEM OUR STYLE OF PHOTOGRAPHY BRANDCOMMUNICATIONSSTRATEGY OUR TRADE ADVERTISING LITERATURE APPLICATIONS TRADE SHOWAPPLICATION OUR STANDALONE BRANDS OUR ENDORSED BRANDS SUMMARY 5