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Lead insurance
& benefits communication transformation

Accelerate policy understanding, enrollment decisions, and compliance audits through a unified, analytics-driven content experience built for insurers and HR leaders.
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What’s RELAYTO?

Trusted by global leaders in insurance, HR, and benefits delivery

Interactive benefits plan guides

Convert static guides into clickable, trackable journeys that clarify coverage tiers and wellness perks—improving open-enrollment comprehension and cutting HR escalations globally.

Personalized enrollment journeys

Serve microsites that guide each employee through eligible plans and cost scenarios—boosting enrollment adoption and increasing participation by double-digit percentages.

Granular audience analytics

Dashboards slice engagement by location, department, or broker, revealing knowledge gaps and guiding targeted follow-ups that lift benefit uptake in underperforming segments.

Adaptive navigation menus

Interactive sidebars auto-highlight the current section, letting employees jump to cost calculators fast—boosting comprehension and eliminating scroll fatigue across desktop and mobile.

Broker co-branding sales portals

Launch secure broker portals that auto-brand benefits guides for each client, track advisor engagement, and accelerate quote-to-close at enterprise scale.

AI-powered policy Q&A

Employees and brokers ask plain-language questions; AI cites the relevant clause within SBCs or policy PDFs, cutting resolution time and call-center costs by 40%.

Embedded multimedia explainers

Embed video, audio, or GIFs directly inside plan pages—supporting multiple learning styles and keeping audiences engaged twice as long as static PDFs.

Single sign-on identity control

Connect to Okta, Azure AD, or SAML to enforce corporate credentials—simplifying access for employees while meeting IT security and SOC 2 compliance mandates.

Want the full list of features?

Engage every stakeholder—securely, every time

Advanced tools turn vision into measurable, compliant insurance and benefits results.

Scale interactive content creation

Template-driven workflows and AI-guided layout transform static policy PDFs, plan charts, and videos into interactive assets within minutes—slashing production cycles by 70%.

Secure multichannel content delivery

Publish once, distribute via personalized links, broker portals, and LMS embeds; granular permissions and watermarking protect PHI while maximizing reach across desktop and mobile.

Insights-driven engagement optimization

Dashboards correlate engagement depth with enrollment actions, flag drop-off pages, and give executives data to refine messaging, demonstrate compliance, and justify spend.

Unified compliant content hubs

Curate always-current benefit libraries for employees, brokers, and HR; version control, expiry alerts, and SSO search eliminate outdated PDFs and ensure consistent knowledge enterprise-wide.

Role-based content permissions

Assign granular view, edit, or download rights by role, region, or broker group—maintaining confidentiality while enabling cross-functional collaboration inside a single governed workspace.

Meet AI content chat

Our embedded AI Chat surfaces compliant explanations directly from policy, SBC, or plan documents—empowering employees and brokers to self-serve answers 24/7, in any language.

68%

Faster enrollment decisions achieved

Interactive guides and AI Chat shorten decision time, boosting employee satisfaction and plan adoption.

55%

Compliance audit time saved

Audit trails and security controls reduce internal and external audit preparation by more than half.

Broker engagement lift achieved

Secure co-branding portals triple broker content usage and accelerate renewal dialogues with data-driven follow-ups.

42%

Benefits support calls reduced

AI policy answers and microlearning slash repetitive questions, freeing HR centers for strategic initiatives.

60%

Content creation time
saved

Design automation and AI layouts cut production cycles, producing compliant assets in hours, not weeks.

99.9%

Global distribution uptime guaranteed

Enterprise-grade infrastructure assures availability, so stakeholders access benefits content whenever and wherever needed.

Recognized industry leader!

RELAYTO is the #1-rated platform enabling sellers, marketers, and designers to create & distribute content that meets complex regulatory standards. Read all reviews on g2.com.

Key insurance & benefits use cases

Marketing

Increase target account engagement like Omnicom Group

1100%

Customer Insights

“Since using RELAYTO, I’ve seen a clear shift—our interactive content cut down early demos, boosted engagement, and now supports 40% of our deals. We also would like to highlight the high responsiveness of the RELAYTO team! We received numerous positive feedback from prospects and customers, stating the content was very useful.”

Łukasz Hińcz

Senior Presales Engineer at Alpega Group

These experiences and content hubs were instrumental in us closing a $100M Series C Financing Round which involved over a handful of different VC firms over several months.We have since used RELAYTO for expanding HotSpot’s Business Development and Partnership initiatives involving scientific and investor conferences where evidence-driven digital communications are critical.

Jonathan Montagu

Co-Founder and CEO of Hotspot Therapeutics

“We primarily use RELAYTO to support business development and account growth goals. It facilitates several content marketing and account-based selling tactics we employ. For us, RELAYTO supports the entire sales cycle for initial outreach and lead capture.”

Nicole H

Director of Marketing, IMS/Omnicom Group

“The best feature for us has been the ability to track when a prospective customer has accessed our sales proposal and forwarded it on to others within their organization. It’s allowed us greater behavioral insight based on how users are actually engaging with the content and how many internal stakeholders might actually be involved in the decision making. And then their customer support team is rocket fast too. Whenever we’ve had an issue, they’ve been really quick to help us out.”

Tara Heptinstall

Head of Marketing THETA

“For us, RELAYTO was about how to facilitate complicated service discussions... What we really liked about RELAYTO is the ability to build and design the content in a way where we could accomplish flexibility and have dynamic conversations.”

Eric West

Chief Product Officer KODI Collective

Book your free RELAYTO demo today

Explore how RELAYTO can maximize the value of your mission-critical content, align your brand, and boost efficiency across your entire enterprise.

2x your win rate in competitive
bids, just like LHD Benefits

RELAYTO doesn’t just improve our presentations; it actively helps us close more business
Whitney Boyer
CMO of LHD Benefits

Increase target account engagement by 1100%, just like Omnicom Group

RELAYTO supercharged our marketing efforts. We now provide interactive experiences that continue engaging prospects long after we’ve left the room.
Nicole Hite
Marketing Director of Omnicom Group