Chapter 1 IntroduCtIon to dIgItal experIenCe platforms We have detailed various digital transformation case studies and scenarios for a DXP. In subsequent sections we will look at the details of banking experience platform as an example implementation of a DXP. DXP principles can be applied to design other experience platforms as well. Overview of Banking Experience Platform We will look at the core features of the banking experience platform. Note the banking experience platform referred to in this book mainly refers to the retail/consumer banking solution used by banking customers. Key Tenets of Banking Experience Platform The primary motivation of a banking experience platform is to provide a holistic and engaging user experience for the online customers of the bank. This book elaborates on building a banking experience platform to fulfill this vision. The primary tenets of a banking experience platform are as shown in Table 1-3. We will elaborate on these platform tenets in Chapters 3, 4, and 5. Table 1-3. Key Tenets of a banking Experience Platform Key Tenets of banking Attributes experience platform Integrated view single-stop-shop experience, aggregation of data from all interfaces personalized experience relevant and contextual information delivery, role-based access Intuitive user experience Interactive and response user interface, omnichannel access self-service enhanced information discovery, smart search, comparison tools, calculators, decision-aiding tools secured transactions easy to use, and simplified and secured transactions 16