CHAPTER 11 End to End DXP Case Study This chapter discusses an end to end DXP case study. We have chosen a business to business (B2B) scenario to showcase how digital experience platforms can be used for all scenarios. In this case study, we discuss the detailed requirements, DXP solution fitment, and implementation. We have considered a vehicle dealer management solution for this B2B case study. Drivers and Key Requirements of the Dealer Platform Case Study Given as follows are the main drivers for the next-generation dealer management digital platform: Next-generation user experience that engages customers and reduces complexity: • The digital platform should provide a consistent, omnichannel and personalized user experience across all touchpoints. • The digital platform should provide self-service tools for dealers, sales executives, and support personnel. • The user experience should be accessible on any device anytime. • Identify and improve customer engagement KPIs. • Provide collaboration across dealers, customer, sales, and marketing team. © Shailesh Kumar Shivakumar, Sourabhh Sethii 2019 299 S. K. Shivakumar and S. Sethii, Building Digital Experience Platforms, https://doi.org/10.1007/978-1-4842-4303-9_11