Chapter 11 end to end dXp Case study ^ĂůĞƐ KŵŶŝĐŚĂŶŶĞů ĨŽƌĞĐĂƐƚ ůƚĞƌŶĂƚĞĚĞĂůƐ /ĨƌĂƵĚĚĞƚĞĐƚŝŽŶ /ŶǀĞŶƚŽƌLJ 'ĂŵŝĨŝĐĂƚŝŽŶ &ůĞdžůĞĂƐĞ ŽƉƚŝŵŝnjĂƚŝŽŶ ^ƚĂŶĚĂƌĚŝnjĞĚh/ͬhy ĞĂůĞƌƐŚŝƉƉĞƌĨŽƌŵĂŶĐĞ hŶŝĨŝĞĚĚĞĂů WƌĞĚŝĐƚŝǀĞ ƉƌŽĐĞƐƐŝŶŐ ĂŶĂůLJƚŝĐƐ ĂƚĂĐŽŶƐŝƐƚĞŶĐLJ ZͬsZĨŽƌƚƌĂŝŶŝŶŐ ǀŽŝĚŝŶŐĚĂƚĂ 'HDOHU ΘĚŝŐŝƚĂů ĚƵƉůŝĐĂƚŝŽŶ 3ODWIRUP ƐŚŽǁƌŽŽŵƐ ^ƚĂŶĚĂƌĚŝnjĞĚ ŚĂƚďŽƚƐ ƌĞƉŽƌƚŝŶŐ ^ƵďƐĐƌŝƉƚŝŽŶ ƐĞůůŝŶŐ WƌŝǀĂĐLJĂĚŚĞƌĞŶĐĞ ĐĐĞůĞƌĂƚĞ ůŽĐŬĐŚĂŝŶ ĨŽƌǀĞŚŝĐůĞ ZŝƐŬ ^ƚƌĞĂŵůŝŶĞĚ sŽŝĐĞͲĂƐƐŝƐƚĞĚ ŚŝƐƚŽƌLJ ŵĂŶĂŐĞŵĞŶƚ ǁŽƌŬĨůŽǁ ƉƌŽĐĞƐƐŝŶŐ dĞůĞŵĂƚŝĐƐ ^ŽĐŝĂůĂŶĂůLJƚŝĐƐ ŝŶƚĞŐƌĂƚŝŽŶƐ DŽďŝůŝƚLJŽŶƚŚĞ ŐŽ ůƚĞƌŶĂƚĞĚĞĂů ƉƌŝĐŝŶŐ Figure 11-2. Next-generation dealer platform features Persona-Based Information Architecture In order to improve information discoverability and provide an easy to use and easy to find experience, the new dealer platform provides persona-based features. The user interface provides the dashboards covering the needs and wants for the user persona. The persona-based feature mapping is depicted in Figure 11-3. 307