Chapter 11 end to end dXp Case study Table 11-4. User Persona and DXP Capabilities Information Goal Daily Tasks and Navigation DXP capabilities required Behavior Sales Manager Persona the sales manager the user starts using the online the personalized dashboard, accessible is looking to have a sales dashboard provided through multiple channels like mobile or single- stop shop for to get access to the vehicle desktop, provides the flexibility to have access all the vehicle sales inventory and other vehicle- to a readily defined view with only the banking reports, vehicle change related sales information. the functionalities that the user uses regularly, request reports, and user can create a custom, making it simple for the user to track. vehicle inventory personalized dashboard that Custom, personalized alerts provide real- information and would provides instant access to all time updates to the user on all financial like to use the same sales information. transactions. to manage the digital the user also changes provide omnichannel and responsive UX sales. the look and feel and to to manage transactions anytime, anywhere, personalize preferences. and effectively manage the finances. the user wants to find the dXp should provide a personalized user information quickly with interface with contexual search capabilities minimal page hops. and self-service features. Warrant Administrator Persona the warranty the user wants an integrated dXp should be configured to provide an administrator handles platform. integrated dashboard view that can pull multiple operation the user wants real- time the data from desperate systems and areas such as service and configurable reports provide the user an end-to-end view of all management, claims, for claims, repairs, orders, operations and also provide the user with a repair, orders, campaign and campaign and payment personalized interface that can be modified and payment and information. to suite his/her needs. currently has to scan dXp should provide reporting capability that through multiple can be configured/customized to effectively applications to monitor operations. understand the status of dXp should provide a customizable view by the daily operations. adding/removing uI widgets. (continued) 309