Chapter 1 IntroduCtIon to dIgItal experIenCe platforms Digital experience platforms are the next step in the evolution journey. DXPs provide a preintegrated stack to use and extend for any enterprise digital solution. Some of the challenges addressed by DXPs are shown in Table 1-1. Table 1-1. DXP Challenges and Solutions Challenge Description How DXP Addresses It technology • too many products and technologies • dxps provide preintegrated stack and complexity for adding to the overall technology provide all necessary capabilities for building enterprise complexity. building enterprise digital solutions. application • too many integrations involved products. performance • traditional web platforms tend • dxps are built on a lean model and availability to be “heavy” for installation and offering lean uI frameworks/products challenges maintenance, and pose performance for rich user experience needs. challenges. • Cloud-native dxps are well equipped • too much integration is also causing to handle the availability and on- performance, scalability and demand scalability challenges. availability issues. productivity • the inherent complexity of the • dxps can be configured and extended challenges traditional platforms is resulting in to build needed capabilities. greater time for implementation. • preintegrated technology stack • missing common, reusable and development tools improve component and frameworks. productivity. not aligned with • traditional digital technologies • dxps can be used to implement digital overall digital and products pose challenges strategy, as it provides all the necessary strategy in fully implementing digital building blocks of digital technologies strategy elements such as mobility with extensible architecture. enablement, analytics, and cloud • dxps support and provide modern digital technologies such as collaboration tools, aI tools, and mobile apps. high maintenance • high software licensing and support • a dxp is a single, modern product and infrastructure costs. offering combined functionalities in an cost • high development, testing, and skill overall digital space. costs involved. 13