Chapter 1 IntroduCtIon to dIgItal experIenCe platforms Summary • Digital experience platforms (DXPs) manage the business processes and decrease time required from development to production. • DXPs provide cost effective digital services to customers. • Multiple technologies, lean structure, and digital touch points collaboratively enhance the overall digital experience. A DXP is a highly flexible way to develop as well as interact with digital services. • The main idea or methodology behind the DXP is it has lean structure, which delivers maximum to the end customer with minimum cost on the resources. • DXPs make the complete production and digital service delivery process efficient. Different technologies optimize and speed up the process. • A DXP can manage employees and customers of organizations on a single platform. • A DXP can be single point for organizations to digitize business process. • A DXP provides holistic user experience to all the stakeholders of organization. 26