Burger King® Brand Identity Guidelines Introduction Playfully Irreverent 017 Design Principles 3. Playfully Irreverent Full of personality, we’re witty, warm and fun and don’t take ourselves too seriously. But we’re nobody’s fool—we’re provocative, disruptive and unafraid to shake up the norm. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation