Burger King® Brand Identity Guidelines Burger King Corporation 002 Terms & Conditions Burger King Corporation The concepts contained herein are for the exclusive marketing and advertising materials should be Terms & Conditions use of employees and franchisees of Burger King submitted to your local BKC Legal Team for review. Corporation (“BKC”) and such other individuals and The creative concepts and scripts included on entities authorized in writing by BKC (“Authorized the toolkit are provided as guidance, but must Important Notice Users”). Misuse of the materials contained herein be reviewed and revised by each market taking is strictly prohibited. The trademarks, logos and into consideration current product offerings and service marks (collectively the “Trademarks”) featured applicable local laws and regulations. Use of these assets and claims are in this publication are registered and unregistered subject to the following terms and Trademarks of BKC. Nothing contained in this By accepting and keeping your copy of this conditions (“Terms and Conditions”) publication should be construed as granting any publication, you shall be deemed to have accepted, license or right to use any Trademark featured in without limitation or qualification, the foregoing and all applicable laws. this publication without express written permission Terms and Conditions. of BKC. If the foregoing Terms and Conditions are not The ® trademark symbol may only be used in acceptable to you, please immediately return territories where BKC has registered such trademarks. the entire publication to: BKC’s Trademarks may not be registered or available in all countries. Before you produce materials based Burger King Corporation, 5707 Blue Lagoon Drive, upon these assets, please contact your local BKC Miami, Florida 33126, Attn: Legal Department Legal Team for proper treatment of the trademarks for your market. Use of trademarks, logos, and/or copy varies by country. BKC Global Brand Management and BKC Legal must approve prior to release. In case certain visuals cannot be used in a specific market or region, please reach out to the Global Management team. All marketing and advertising materials used by local markets must be reviewed and approved by BK® in writing prior to any commercial use. Each Franchisee and BK® Marketing Teams, as applicable must follow the BK® review process, currently known as the Digital Merchandising Advertising Approval Form (“MAAF”) process and must comply with all BK® policies and guidelines relating to marketing, advertising and Guest insights then in effect. Each market is responsible for ensuring compliance with local advertising laws and regulations and conducting and obtaining trademark clearances as necessary for all creative assets. Any other legal claims, such as nutritional attributes, included on TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation