Burger King® Brand Identity Guidelines Verbal Identity 028 Verbal Inspiration Examples Verbal Inspiration Examples Talk About Ingredients 100% Real — Juicy The love for our food shines through — Sliced 24/7 — Real Deal — Cheesy in all we say, with the brand speaking — Sliced seven days a week — Flavor that’s for real — Melty to you with an easy, knowing familiarity — Sliced today. Gone today. — Taste what’s real — Sizzling of an old friend, rather than a large — Sliced on the daily — The real taste — Seared corporation. — Sliced to serve — 100% Real. 100% Melty. — Tasty Here is a taster of examples where — Freshly sliced in our kitchen 100% Delicious. — Mouthwatering we focus messaging on anything from — Onions on deck — Not faking it — Oozing with flavor our fresh ingredients to flame-grilling — Freshly cut with the tears — Goddamn it’s good and more. to prove it — This is what a 5-star These examples are not taglines but — That crunch Talk About Product review tastes like messages and claims. — Crunch, crunch, crunch — The one. The only. — Crunchy. Leafy. Freshest. — All other burgers bow down Fire is Better — Crispy and leafy — 100% Flame-seared, Big Time — Tastier. Juicier. Flame-licked. ® — Stay lush — Double the Whopper. — Flavor Flame-Grilled — Melty gooey cheese Double the hands. — Flaming Hot! — So damn cheesy! — Clean, green, burger- — Made with flames — Ooozy and melty topping machine — Fired on the spot — Magic between buns — Fries by the fistful — Flame-broiled to order — Real buns taste better — Golden Treasure — No secrets in our sauce — Salted to perfection — Burger Support Squad — Juicy and delicious TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.