Burger King® Brand Identity Guidelines Introduction 008 Our Story Our Story ® The idea of Have It Your Way is no longer just an invitation to customize your food, but an encouragement to live your life, whatever and however that may be. Being an individual, always authentically ® true to yourself — that’s the BK way. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation