Burger King® Brand Identity Guidelines Introduction 005 Introduction ® This is the Burger King Brand Identity Guide. It sets out who we are, what we stand for, how we talk and how we look, ® whenever and wherever BK shows up in the world. It’s both a practical guide to help ensure brand materials and communications are developed consistently and cohesively as well as a document for on-boarding people who are new to the brand. So welcome — please dive right on in. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation