Burger King® Brand Identity Guidelines Verbal Identity 021 Verbal Identity Of course, it is just that: a guide — not a long list of rules. Because, like people, we know that we’ll need to flex our voice a little for different situations: a little wittier here, a little more direct there. And so we hope this arms you with just the right amount of information to go off into the world and be truly, authentically ® BK, wherever that may be. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation