Burger King® Brand Identity Guidelines Visual Identity 110 Illustration: Typography Illustrated Typography Cheesy Bacony Melty Juicy Flaky Tasty Plant Based Golden Crunchy Our illustrated typography is created Bacon Cheeseburger Wrap Hamburger and Cheeseburger Wrap Croissan’wich® Wrap Plant Based Croissan’wich Wrap Chicken Jr. + Fish Wrap using our Flame bold caps as the base font. On packaging, illustrated type should do two things: 3.5˝ 1. L everage on the descriptive words for visual cues. 2. F ill the space of different packaging shapes. Hearty Melty Tasty Eggy Tender Crispy Bacon King Wrap Egg-Normous Burrito Wrap Original Chicken Wrap 6.5 x 3˝ 2.5 x 6˝ 4˝ TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation