Burger King® Brand Identity Guidelines Visual Identity Typeface Overview 069 Typography Typeface Overview Headlines ABCDEFGHIJKLMNOPQRSTUVWXYZ Our proprietary typeface comes in Flame three styles; a flavorful Display weight, a confident Primary weight, and a utility Bold abcdefghijklmnopqrstuvwxyz Secondary weight. This allows us to flex our voice across 0123456789!@#$%^&*()[]?+ a wide range of communications while keeping a singular and consistent brand impression. Modification or adaptation of the Flame Subheads font is not allowed without the approval Flame ABCDEFGHIJKLMNOPQRSTUVWXYZ of BKC’s legal team Regular abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()[]?+ Body Copy ABCDEFGHIJKLMNOPQRSTUVWXYZ Flame Sans abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()[]?+ TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation